This article will show you how to write a script for your video sale letter. It should look professional so you must know what you are going to include. It is logical to create a script, even if it isn't exactly what you want. This will help you remember what you will say.
What is your video sales page trying to convey to your customers? Will you be focusing on the pain or pleasure of your product? What screenshots and information will you share in your video to support what you're actually saying?
It is important to know where you want your video to go. You would need approximately 5 paragraphs to make a 2-minute sales video. You should always include a call to action at each end of your video. If you want people to press the Buy Now button, make sure to include it in your presentation.
You can use a video to create a squeeze page to get people to sign up for your list. Make sure you include your call-to-action at the end of your video asking people to add their email and name to receive your gift. After you have written a script, see if it can be turned into a story. Although it will be a brief story, people are more likely to connect with stories than facts.